Privacy Policy

1. Who we are

ArcGrid EMS is the data controller for personal data processed through this website. You can contact us about privacy at hello@arcgrid.co.uk.

2. Scope

This policy covers https://ems-marketing-website-ri3ti38tf-jacks-projects-23c7c5c6.vercel.app and related marketing pages, account sign-up and sign-in, and our product demo simulator where authenticated access is provided. It does not cover third-party websites linked from our site.

3. Personal data we collect

• Contact details you provide, such as your name and email address when you sign up, sign in, book a demo, or contact us.
• Account and authentication data processed by Clerk when you create or use an account.
• Marketing preferences if you opt in to product updates during sign-up.
• Technical and usage data such as browser type, device information, pages viewed, and referral source when analytics cookies are enabled.
• Communications you send us, including support requests and demo enquiries.

4. How we use personal data

• Provide, secure, and maintain our website and simulator access.
• Respond to enquiries and arrange demonstrations.
• Send product updates and marketing communications only where you have opted in.
• Understand website usage and improve our content and services where analytics consent is given.
• Comply with legal obligations and protect our rights, users, and systems.

5. Lawful bases (UK GDPR / EU GDPR)

• Contract: to provide account access and services you request.
• Legitimate interests: to operate and improve our website, prevent abuse, and respond to business enquiries, balanced against your rights.
• Consent: for optional analytics cookies and marketing emails. You may withdraw consent at any time.
• Legal obligation: where we must retain or disclose information to comply with law.

6. Cookies and similar technologies

We use essential cookies for security, authentication, and remembering your cookie choices. Optional analytics cookies are used only if you consent. See our Cookie Policy for details and how to change your preferences.

7. Service providers

We use trusted processors who handle data on our instructions, including:

• Clerk — authentication and account management.
• Vercel — website hosting and, if consented, privacy-oriented analytics.
• MongoDB Atlas — storage for marketing subscriber records synced from account sign-up.

We require processors to protect personal data through appropriate contractual safeguards.

8. International transfers

Some providers may process data outside the UK or EEA. Where this happens, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or adequacy decisions, as applicable.

9. How long we keep data

• Account data is kept while your account is active and for a reasonable period afterwards.
• Marketing records are kept until you withdraw consent or we no longer need them for the purpose collected.
• Analytics data is retained according to our analytics provider's settings, typically in aggregated form.
• Enquiry records are kept for as long as needed to manage the relationship and meet legal requirements.

10. Your rights

If you are in the UK or EEA, you may have the right to:

• Access your personal data.
• Correct inaccurate data.
• Erase data in certain circumstances.
• Restrict or object to processing in certain circumstances.
• Data portability where processing is based on consent or contract and carried out by automated means.
• Withdraw consent at any time for processing based on consent.
• Lodge a complaint with the ICO in the UK or your local supervisory authority in the EEA.

To exercise these rights, email hello@arcgrid.co.uk. We may need to verify your identity before responding.

11. Children

Our services are aimed at business users and are not directed at children. We do not knowingly collect personal data from anyone under 18.

12. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Material changes will be highlighted on the website where appropriate.